CantonFairisthe“barometer”and“weathervane”offoreigntradeinourcountry.Itisalsoagrandcomprehensiveinternationaltradeeventwiththehighestlevel，thelargestsize，themostmerchandisecategories，themostattendingexhibitorsandthebestsalesoutcome.After30yearssincethefirsttimethatGuizhouProvinceparticipatedintheCantonFairingroupsin1983，itsaveragetransactionvolumehadachieved60milionUSDinthe1990s，andexpandedtoover100milionUSDinrecentyears，whichisrealyagreatachievement.Inadditiontotheincreaseofforeignexchangeearnings，whatwehaveharvestedthemoreisthatourprovincehasobtainedtheexperienceofgradualyfittingintotheglobaleconomicintegration.

　　TheLeadersattachgreatimportancetoensuretheexhibitionbenefits.TheCantonFairhasbeenthefirstimportantfairorganizedandparticipatedinthenameofthePeople'sGovernmentofGuangdongProvince.Astheorganizer，theDepartmentofCommerceofGuangdongProvincewhichtakesservingenterprisesasthepurposeandpromotingforeigntradeastheresponsibility，underthecircumstancethatthenumberofpurchasersandattendantsarecontinuouslyincreasing，takesthoroughsafeguardmeasures，reinforcescoordinationinalaspects，ensurestheorderandsafetyofenterprisesapplyingfortheexhibitionbooth，arrangingcertificationandpersonnelsecurity，aswelasorganizesexhibitionenterprisestoanalyzethecircumstanceofforeigntrade，requiresenterprisestopayattentiontocontracttrackingandcomplying，ensuringtheactualtransaction.ThetwoCantonFairsinspringandautumnof2014，ourprovinceorganized117enterprisesintotaltoparticipate.Thenumberofexhibitionboothsis296，andthevolumeoftransactionreached248milionU.S.dolar.WewonthreehonorsawardedbyCantonFairOrganizingCommittee，whichwereGoodPerformanceintheExecutionofExhibitionOrganizingSchedule，GoodPerformanceinQualitySurveilanceofExhibitingProductsandGoodPerformanceinImplementationofGreenDecoration.

　　Thetransactionvolumeofkeyenterprisesreachesafavorableresult，andthecarry-overeffectoftheCantonFairstimulatestheexport.Thetransactionsofmineralproducts，chemicalcommoditiesandelectromechanicalproductsofGuizhouProvinceareactiveineachsessionoftheCantonFair，whichtake80%tradingvolumesofthewholeprovince.Thebigkeyenterprises，likeWengfuGroup，TireImportandExportandKailinGroup，havebeenattachinggreatimportancetothe"offloading"effectoftheCantonFair，andshowingtheiroutstandingcompetenceintheaspectsofboothdecoration，newproductexhibitionandmarketingtactic.Thetransactionofeachsessionreachesafavorableresult，andthetradingvolumeisover50milionUSD，whichtakesover70%tradingvolumesofthewholeprovince.Afterthefair，enterprisescontinuemaintainingoldcustomers，breedingnewcustomerswiththecombinationofinsideandoutsideaswelasthefarandnear，performingtheleadingeffectofleadingimportandexportenterprisesofthewholeprovincewiththeopportunityoftheCantonFair'sorders.

　　Updatingtraditionalproducts，andbreedingnewcompetitiveadvantages.EachsessionoftheCantonFairconcentratestoexhibitrubbertires，automobileparts，textiles，chemicalproducts，buildingmaterials，foodandotherhigh-qualityproductsofthetraditionalindustry.WiththeincreasinginvestmentofnewproductdevelopmentandtheexpandingpromotiontowardsoverseasmarketoftheenterprisesofGuizhouProvince，thenew-developedproductmarketisrespondedwel，andthetransactionoftravelingtradersisenthusiastic.Forexample，theconsumermarketofMaotaiLiquorhasexpandedfromtheoverseasChinesetoforeignercommunities.Themajorgoalsofthesecompaniesdonotemphasizeonlyontakingorders，butfocusingonfurtherestablishingagoodbrandimage，exploitingandmaintainingmoreoverseaspartnersaswelasdevelopingsomepowerfuloverseasdealers，breedingnewcompetitiveadvantagesofforeigntrade，whicharecenteredontechnology，quality，brandandservice.

　　Boostinginnovationandfeaturinglocalbrands.Tostandoutintheexhibitionofmultipledealers，brandingisthekeytosuccess.Underthecircumstancethatthenumberofexhibitionboothsisfixed，theDepartmentofCommerceofGuizhouProvincemakesoveralconsiderations，adjustspartoftheboothsofforeigntradecompaniesfortheproductionenterprisesandprivateenterpriseswithhighvalueofexports，goodbrandmanagementandintegrationoftechnology，engineeringandcommencing，reinforcestheconstructionoflocalbrands，andintegratesintotheinternationalmarketwithalstrength.In2012，theQianhuiCostumeofSansuiTownestablishedadownjacketbrandcaled"Meiyate"，andwongracesfromtheUnitedStates，Spain，Ukraine，SouthAfrica，Germanyandothercountries，obtainingordersofover1.2milionUSD，andbecomingafinestartfornative-brandenterprisestogoglobalybyitsgreenconceptoffashionabledesign，goodqualityandfairprice.

　　Thisyearistheendingyeartocompletenation’s"theTwelfthFive-yearPlan"andthekeyyeartocomprehensivelydeepenreformandopeningup.Underthebackgroundofinsistingopeningup-driven，investment-drivenandinnovation-drivenbyGuizhouprovincetopropelthenewnormaleconomy，inordertoassistenterprisestodealwiththenewnormaleconomyactivelyandrealizeanewbreakthroughinCantonFair，theGuizhouDepartmentofCommerceinnovatesworkideas，exploitingnewly-bornenterprisesandstrengtheningsupervisingmodelstoensuresteadygrowthinbusinessknockdown，enterpriseimageelevationandcontinuousriseinquality.

　　(I)Propagandizeandarousethemasseswidely，optimizeexhibitionparticipationstructures.IntheearlystageofpreparingtheCantonFair，theGuizhouDepartmentofCommercemakesitcertainthenumbersofboothsandstructurethatenterprisesactualyneedthroughmobilizationmeeting，propagandizingCantonFair'soperationviagovernmentaffairsnetworkandotherchannels，guidingthemtochooseexhibitionareareasonably，distributingboothsandinsistingunifiedstandard，standardizingoperationtorealizeintegrityandtransparency.Underunalteredpatternandboothssituation，itstrengthenspromotionofexport-orientedenterprisesandoptimizesstructuretogetherwithqualitytofurtherimproveexhibitionarrangementlevel.Attheincoming117thCantonFair，Guizhouprovinceplanstoorganize65enterprisestoparticipate，7companiesmorethanthelastyear.Thereare14newenterprisesand148booths.

　　(II)Innovateexhibitionpatternandextendexhibitorsresource.ThoughCantonFairisheldtwiceeveryyear，manyenterprisesstilfailtoparticipateinitduetolimitedseats.Inordertoencouragemorenewenterprisestotakechancestogooutandexhibithigh-qualityandhigh-classproductstoparticipateinthefair，theDepartmentofCommercetakesthe117thCantonFairasanopportunity，toestablishtwoexhibitioncabinetoutsidethepavilion，selecting061base'selectricalcomponent，weldingmaterial，radiator，mobilehospitalvehiclemodelandothermechanicalandelectricalproductsforexhibitiontofurthershowouractualeffectofforeigntradeinnovationreformation.Simultaneously，ittakestheexhibitionguidancemanualofCantonFairasacarrier，publishinginformationof16manufacturingandtradingenterpriseswithswelexportationperformancetoactivelyguidebuyersandenterprisestohavebusinesscontact.

　　(III)Facilitateindustryexchangeandstrengthengovernmentpropel.ThefurtherimpactthattheCantonFairhasisthatitprovidesaplatformtocommunicatewithfraternitiesandcustomerssothatthefuturetrendcanbeexpected.TheDepartmentofCommerceofGuizhouprovincewilstarttolaunchdynamicmanagementtowardsbusinesstransactions，summarizingturnoverdatafromsigningnations，merchandisestructure，enterprisenatureandotherclassificationstooveralgraspourknockdowntrendandsumupmarketdemandtendencyandquestionsthatappearduringbusinessnegotiationandshareexperiencethroughexchangegroup，assistingenterprisestoseizemarketchangeandimprovenegotiationstrategytoprovidereferenceforinnovatingpreparationforCantonFairinthefuture.

　　(IV)Breakgeographicallimitations;promote"OnlineCantonFair".DuringthepreviousCantonFairs，throughinformation-basedmeansandnetworkcommunicationpattern，thebiannual"CantonFairseffect"breaksgeographicalandtimelimitations，adimensionalradiationbelthasbeenbuilt.TheOnlineCantonFair，whichhasbeenoperatedbytheChinaInternationalElectronicCommerceCenterfor18years，iswithmaturedoperationalmechanismandcompleteservice.Throughinformation-basedmeans，strengtheningthepromotionofOnlineCantonFairandinnovationofparticipationspatterns，TheDepartmentofCommerceofGuizhouprovincewilstrikeformoreoveraltradingopportunitiesforlocalenterprises.

　　□ZhangJunPing，HeadoftheTradingDelegationofGuiZhou